In this session we will have an overview and an introduction to Analytics for Apps (basics of digital analytics focusing on apps): how does this work, how it is different from websites tracking (metrics and dimensions), how to implement it (firebase implementation versus GTM + Google Analytics). We will be exploring the 2 interfaces and review the different reports to learn about users and how they interacted with the app.
October 23, 2018
Introduction to Google Cloud Platform for Big Data
09:30 - 10:00
Overview and advantages of the products available in GCP for data storage, processing, and analysis.
In Marketing We Trust’s annual conference, the Trusted Conf. brings together our best data, digital and marketing minds from all over the world to focus on improving performance for our clients.