Benoit Weber

Digital Analytics Specialist
 www.inmarketingwetrust.com.au

Web digital analyst and data aficionado specialised in Google products such as Google Analytics, Google Tag Manager, & DataStudio, worked for IMWT for the last 3 years across a multitude of challenging accounts not only by their size but also complexity, always up to new challenges. ‘If the world could be made of tags, Ben would be the happiest of them all.’

All Sessions by Benoit Weber

  • Day 1

    October 22, 2018

  • 14:00  - 15:00
    In this session we will have an overview and an introduction to Analytics for Apps (basics of digital analytics focusing on apps): how does this work, how it is different from websites tracking (metrics and dimensions), how to implement it (firebase implementation versus GTM + Google Analytics). We will be exploring the 2 interfaces and review the different reports to learn about users and how they interacted with the app.




Share

Benoit Weber