Day 1 of Trusted Conf
Today, Monday 22nd October, is the first day of our annual Trusted Conf, where the team at In Marketing We Trust comes together to learn, teach and collaborate on client projects.
8:15 – 10:30am – Welcome and Keynotes
11:00 – 12:00pm – Live Project Brief
During the conference, attendees will be working together to deliver a strategic business objective. The goal is to plan and deliver a solution by the end of the week. The brief is under wraps until the live briefing session.
12:00 – 1:00pm – Live Project – Planning Session
At the live project planning session, attendees will organise their team, their roles and create a project delivery plan for the week ahead.
2:00 – 3:00pm – Introduction to Digital Analytics for Apps
Presented by Benoit Weber, Digital Analytics Specialist
In this session we will have an overview and an introduction to Analytics for Apps (basics of digital analytics focusing on apps): how it works, how it is different from websites tracking (metrics and dimensions), how to implement it (firebase implementation versus GTM + Google Analytics). We will be exploring the 2 interfaces and review the different reports to learn about users and how they interacted with the app. See more below.
3:00 – 4:00pm – How to be a Hostage Negotiator, Close More Marketing Deals and Deal with Problem Clients
Presented by Jack Booth, Digital Account Manager
Learn proven hostage negotiation techniques applicable to any situation. From getting a pay rise to finding a way to release 20 hostages from Filipino terrorists. A summary and how-to crash course taken from Chris Voss’s book – Never split the difference. Take your negotiation style and skills to new levels and apply to everyday client disagreements we all have so many problems with. More to follow soon.
4:00 – 5:00pm – AI & (Digital) Marketing
Presented by Mahé Bastien, Digital Account Manager
How AI is now used by marketers and how it affects the industry. More to follow soon.
5:00 – 5:30pm – Closing Comments
By Frederic Chanut, Managing Director
7:30 – 9:00pm – Dinner @ Feast and Furious Cafe
9:00 – 11:59pm – After Party @ Bear Garden
Today’s presentations will be presented by:
Benoit Weber, Digital Analytics Specialist
Jack Booth, Digital Account Manager