In Marketing We Trust is a globally distributed company, so we have to take a different approach to most things – our company conference is no different.

Trusted Conf brings together our best data, digital and marketing minds from all over the world for an immersive week of knowledge sharing, collaboration and problem-solving.

With a total of 14 speakers, 10 customer innovation workshops and one live brief, Trusted Conf is unique because it focuses equally on the success of our company and our customers’ brands.

WHERE

Riverside Majestic Hotel
Kuching, Borneo

WHEN

Monday to Wednesday
October 22 to 26, 2018


Learn from thought leaders

The In Marketing We Trust team is comprised of strategists, creatives, data geeks and tech-bods. We’ve handpicked the best to get the perfect balance between art and science. We welcome people from all over the world, from different backgrounds so we can share our knowledge and ideas. We learn from each other and collaborate together to help our customers improve their online performance.


Innovate for our customers

Our workshops are dedicated to helping our clients improve their online performance and solve problems. The Project Lead is tasked with bringing real-life challenges from their customers for the whole team to pitch solutions. This means ideas, knowledge and a wealth of experience is brought to each project from team members outside of the project. We then take our solutions and ideas back to our clients to be actioned.


Collaborate on a strategic digital project

During the Trusted Conf., the In Marketing We Trust team will be briefed on a live digital project. Team members collaborate on the live project as a single team during the conference to come up with ideas and effective solutions to deliver a strategic business objective. The team will produce outcomes by the end of the conference.


The countdown is on!

Conference Schedule

Over 4 Days in Borneo
  • Day 1

    October 22, 2018

  • Welcome coffee and tea served with a selection of pastries.
    Where
    Windows On Kuching Meeting

  • Tea, coffee and snacks from the menu of the day will be served in the conference room.

  • During the week attendees will be working together to deliver a strategic business objective. The goal is to plan and deliver an solution by the end of the week. The brief is under wraps until the live briefing session.

  • At the live project planning session attendees will organise their team, their roles and create a project delivery plan for the week ahead.

  • Lunch will be served in the hotel restaurant.

  • In this session we will have an overview and an introduction to Analytics for Apps (basics of digital analytics focusing on apps): how does this work, how it is different from websites tracking (metrics and dimensions), how to implement it (firebase implementation versus GTM + Google Analytics). We will be exploring the 2 interfaces and review the different reports to learn about users and how they interacted with the app.

  • Learn proven hostage negotiation techniques applicable to any situation. From getting a pay rise to finding a way to release 20 hostages from Filipino terrorists. A summary and how-to crash course taken from Chris Voss's book - Never split the difference. Take your negotiation style and skills to new levels and apply to everyday client disagreements we all have so many problems with.

  • How AI is now used by marketers and how it affects the industry.

  • Day 2

    October 23, 2018

  • Welcome coffee and tea served with a selection of pastries.
    Where
    Windows On Kuching Meeting

  • Why links still matter, hacks on how to get them and what content works well for links, what links I / we have earned and how we got them, with real examples.

  • Overview and advantages of the products available in GCP for data storage, processing, and analysis.

  • Tea, coffee and snacks from the menu of the day will be served in the conference room.

  • Great results, delivered consistently is the hallmark of amazing service businesses. This presentation will provide the performance team with a few practical tips on navigating the unknown, giving ourselves and others clarity, reducing stress, getting buy in for ideas and GSD by leveraging inertia.

  • Lunch will be served in the hotel restaurant.

  • The live project delivery sessions will provide attendees with time to work on meeting their individual and group objectives.

  • 38, Tabuan Rd, 93100 Kuching, Sarawak, Malaysia
    Where
    38, Tabuan Rd, 93100 Kuching, Sarawak, Malaysia

  • Day 3

    October 24, 2018

  • Welcome coffee and tea served with a selection of pastries.
    Where
    Windows On Kuching Meeting

  • By utilising advanced segmentation, data-driven content, machine learning and bid optimisation, Donald Trump’s Facebook campaign was simply incredible. As marketers, there are several key takeaways, indicating the future (and power) of paid digital advertising.

  • A basic introduction to Big Query, how it works and what it can do. Look into a use case of Big Query, using Google Analytics and CRM data to create a powerful remarketing list.

  • Tea, coffee and snacks from the menu of the day will be served in the conference room.

  • We've arranged a surprise offsite experience for everyone to enjoy together. More details will be revealed on the day.

  • Day 4

    October 25, 2018

  • Welcome coffee and tea served with a selection of pastries.
    Where
    Windows On Kuching Meeting

  • Where is Automotive Industry in Digital Marketing? One of the biggest industries and innovators in the world yet behind with it.
    Speakers

  • Tea, coffee and snacks from the menu of the day will be served in the conference room.

  • The Customer Innovation Session are an opportunity to help our customers solve problems and improve marketing performance. Our Project Leaders will pitch a real challenge their customers are facing, then work with colleagues outside of the customer delivery team to bring different skills and new ideas to solve the problems. Each session will result in a debrief and recommendation report for our customers.

  • Lunch will be served in the hotel restaurant.

  • The live project delivery sessions will provide attendees with time to work on meeting their individual and group objectives.

  • Day 5

    October 26, 2018

  • Welcome coffee and tea served with a selection of pastries.
    Where
    Windows On Kuching Meeting

  • General overview of the future digital marketing sphere, focusing on highly targeted advertising for user experience, personal digital assistance, voice search and micro-moments. Most of these innovations being continuously refined through the use of AI.
    Speakers

  • Our work for Expedia involves understanding an enormous number of pages and a brain melting number of links. How do we gather this data and how do we understand it? How do we add metrics and dimensionality to make sense of enormous link architectures?
    Speakers

  • Tea, coffee and snacks from the menu of the day will be served in the conference room.

  • The Customer Innovation Session are an opportunity to help our customers solve problems and improve marketing performance. Our Project Leaders will pitch a real challenge their customers are facing, then work with colleagues outside of the customer delivery team to bring different skills and new ideas to solve the problems. Each session will result in a debrief and recommendation report for our customers.

  • Lunch will be served in the hotel restaurant.

  • After a week of problem solving, building and tinkering, the team will present their solution to the leadership team.

Our Speakers

Location

Riverside Majestic Hotel, Kuching, Borneo

Riverside Majestic Hotel is strategically located in the heart of Kuching’s business, entertainment, dining and shopping district just 20 minutes drive from the Kuching International Airport.